The North Face asked us to create a back-to-school retail campaign that featured backpacks. We created #GIVEPACK. Every backpack purchased helped send underserved youth on wilderness expeditions.

TNF athletes helped spread the word.

We shared their videos via email.

We gave #GIVEPACK pins to anyone who bought a backpack.

The paparazzi even caught Miley Cyrus sporting the #GIVEPACK pin.