Brett Knutson CD|CW
The North Face asked us to create a back-to-school retail campaign that featured backpacks. We created #GIVEPACK. Every backpack purchased helped send underserved youth on wilderness expeditions.
TNF athletes helped spread the word.
We shared their videos via email.
We gave #GIVEPACK pins to anyone who bought a backpack.
The paparazzi even caught Miley Cyrus sporting the #GIVEPACK pin.