Americans have never been more transparent about taking care of their mental and physical wellbeing. Exercise, therapy, eating well, meditation, nature and more are all part of the push to relieve stress. Yet, in 2019, 64% of people cited money as a significant source of stress in their lives.

The idea of this campaign was simple: flip the script about finances. To turn something that’s stress-inducing into something that is part of self-care. Along with exercise, diet and recreation, we reframed financial health as another way to reduce stress and improve your overall health.