This ADDY winning campaign was a really cool B2B project. The goal: to encourage businesses to advertise on bestbuy.com by bringing the target audience to life.

The Campaign Trailer:
Used at an internal launch event to change how Best Buy stakeholders view their own customers.

"Passion Lives Here" Short Films:
These vignettes, playable on the Best Buy Media Network website, reveal what truly drives customers.

B2B Sizzle Reel:
It wouldn't be a proper B2B campaign without the hardworking sales pitch. This is it.

The "Passion Lives Here" Website
This campaign comes to life on the Best Buy Media Network website. This is where the magic happens.