https://brettknutson.com Brett Knutson CD|CW Sun, 04 May 2025 15:56:45 +0000 https://brettknutson.com en https://brettknutson.com/DEWALT Sun, 04 May 2025 15:56:45 +0000 Brett Knutson CD|CW https://brettknutson.com/DEWALT DeWalt asked us to create a social series to highlight their PROs. We wanted to do it in a way that featured the toughness behind the scenes. The unsung heros we all depend on, but rarely get to know. This is the video that kicked it all off. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/179669319a37f129b695b764c612db4032120f7cdc574aedb34e18632a6ba42d/DewaltSocial_Spider_3Mock.jpg" data-mid="232766197" border="0" src="https://freight.cargo.site/w/1000/i/179669319a37f129b695b764c612db4032120f7cdc574aedb34e18632a6ba42d/DewaltSocial_Spider_3Mock.jpg" /> https://brettknutson.com/Sherwin-Williams Sun, 10 Jul 2022 15:51:53 +0000 Brett Knutson CD|CW https://brettknutson.com/Sherwin-Williams Our work for Sherwin-Williams Coil Coatings was shortlisted at Cannes in the Innovation category. It also won a Bronze for Digital Craft, Silver for Long-Term Brand Building and the inaugural Grand Prix for B2B Brand Experience. LinkedIn called it “B2B Brilliant.” See below for our case study video with a brief introduction from me. Executive Creative Director: EJ McNulty Group Creative Director: Brett Knutson Creative Director: Kristine Baumgardner Sr. Art Director: Chris Kurtz And many many more &nbsp; <img width="275" height="183" width_o="275" height_o="183" data-src="https://freight.cargo.site/t/original/i/92da066436e426003b5ea72ac1ee114d68d91d8ae18bd199fabf25204c927c75/Cannes-Logo.png" data-mid="147591292" border="0" src="https://freight.cargo.site/w/275/i/92da066436e426003b5ea72ac1ee114d68d91d8ae18bd199fabf25204c927c75/Cannes-Logo.png" /> <img width="225" height="225" width_o="225" height_o="225" data-src="https://freight.cargo.site/t/original/i/0e013f715e4089ab8ca6d8551a7b751f13c88a8e2416ae17918c4ecad252d113/Fast-Company-Logo.png" data-mid="147591298" border="0" src="https://freight.cargo.site/w/225/i/0e013f715e4089ab8ca6d8551a7b751f13c88a8e2416ae17918c4ecad252d113/Fast-Company-Logo.png" /> <img width="437" height="115" width_o="437" height_o="115" data-src="https://freight.cargo.site/t/original/i/ebd8710ee089550d8b7e2d3c0a41a1a72acc809e3eee1efac036715ca4ca8748/The-Drum-Logo.png" data-mid="147591296" border="0" src="https://freight.cargo.site/w/437/i/ebd8710ee089550d8b7e2d3c0a41a1a72acc809e3eee1efac036715ca4ca8748/The-Drum-Logo.png" /> <img width="301" height="167" width_o="301" height_o="167" data-src="https://freight.cargo.site/t/original/i/9f7845df4ad904569fb2b1fa895e4f24888c3b0f8ea30228cfa9ad255467c076/Campaign-US-logo.png" data-mid="147591293" border="0" src="https://freight.cargo.site/w/301/i/9f7845df4ad904569fb2b1fa895e4f24888c3b0f8ea30228cfa9ad255467c076/Campaign-US-logo.png" /> <img width="299" height="168" width_o="299" height_o="168" data-src="https://freight.cargo.site/t/original/i/f6544618b4d5e1203a77cfcef155423d0f2771ff8ad4a047e9a137fa1569de5b/Contagious-Logo.png" data-mid="147591294" border="0" src="https://freight.cargo.site/w/299/i/f6544618b4d5e1203a77cfcef155423d0f2771ff8ad4a047e9a137fa1569de5b/Contagious-Logo.png" /> <img width="373" height="135" width_o="373" height_o="135" data-src="https://freight.cargo.site/t/original/i/721a7f0a4e702307ac60743563459caafcd0df2cf41641f3500585119792092f/Adweek-Logo.png" data-mid="147591315" border="0" src="https://freight.cargo.site/w/373/i/721a7f0a4e702307ac60743563459caafcd0df2cf41641f3500585119792092f/Adweek-Logo.png" /> <img width="225" height="225" width_o="225" height_o="225" data-src="https://freight.cargo.site/t/original/i/b8b2de0a2534e856d2b4cb3eb1b36fd713420651b1a4990d008ad711c7fc3ea6/LinkedIn-Marketing-Solutions.png" data-mid="147591297" border="0" src="https://freight.cargo.site/w/225/i/b8b2de0a2534e856d2b4cb3eb1b36fd713420651b1a4990d008ad711c7fc3ea6/LinkedIn-Marketing-Solutions.png" /> <img width="300" height="121" width_o="300" height_o="121" data-src="https://freight.cargo.site/t/original/i/cf46b60127a7a71c3ee919bd18a0279fd6f0dd1451b38017d3ee7bc5e27f7ed8/advertising-age-logo.png" data-mid="147591309" border="0" src="https://freight.cargo.site/w/300/i/cf46b60127a7a71c3ee919bd18a0279fd6f0dd1451b38017d3ee7bc5e27f7ed8/advertising-age-logo.png" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/4f87788d0f76213f49619528becb1023dfa6845c258256cbb73e0ac3415c46a9/SpeakingColor_CaseBoard.jpg" data-mid="147591768" border="0" src="https://freight.cargo.site/w/1000/i/4f87788d0f76213f49619528becb1023dfa6845c258256cbb73e0ac3415c46a9/SpeakingColor_CaseBoard.jpg" /> <img width="2880" height="1636" width_o="2880" height_o="1636" data-src="https://freight.cargo.site/t/original/i/ae1e934a1c05177d4f7cbc9b24261b13263264bea57baa3cc97b2548e7483d4a/Speaking-In-Color-1.png" data-mid="147521103" border="0" src="https://freight.cargo.site/w/1000/i/ae1e934a1c05177d4f7cbc9b24261b13263264bea57baa3cc97b2548e7483d4a/Speaking-In-Color-1.png" /> <img width="2880" height="1628" width_o="2880" height_o="1628" data-src="https://freight.cargo.site/t/original/i/325cdcf7dd87edad950bfdd50cd56979957d8452d3c3c307e02047108b42061a/Speaking-In-Color-2.png" data-mid="147521115" border="0" src="https://freight.cargo.site/w/1000/i/325cdcf7dd87edad950bfdd50cd56979957d8452d3c3c307e02047108b42061a/Speaking-In-Color-2.png" /> <img width="2880" height="1628" width_o="2880" height_o="1628" data-src="https://freight.cargo.site/t/original/i/1513beedceb32d9603a43133795d8bbde0aab0b78f70bfc742bfd7ef0aeb2bdc/Speaking-In-Color-3.png" data-mid="147521113" border="0" src="https://freight.cargo.site/w/1000/i/1513beedceb32d9603a43133795d8bbde0aab0b78f70bfc742bfd7ef0aeb2bdc/Speaking-In-Color-3.png" /> <img width="2880" height="1628" width_o="2880" height_o="1628" data-src="https://freight.cargo.site/t/original/i/762095c4be72c12fad293ddc6fc71139d201d7459095ca102613dd08f30a8340/Speaking-In-Color-4.png" data-mid="147521112" border="0" src="https://freight.cargo.site/w/1000/i/762095c4be72c12fad293ddc6fc71139d201d7459095ca102613dd08f30a8340/Speaking-In-Color-4.png" /> <img width="2880" height="1632" width_o="2880" height_o="1632" data-src="https://freight.cargo.site/t/original/i/cc3724d0f0d44ac2d6dc2409fa583277256f3f32dd3d11ebe152f60fc2956a48/Speaking-In-Color-5.png" data-mid="147521111" border="0" src="https://freight.cargo.site/w/1000/i/cc3724d0f0d44ac2d6dc2409fa583277256f3f32dd3d11ebe152f60fc2956a48/Speaking-In-Color-5.png" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/2048b1d3b9e0f95954a5deb4c6dfe241e2bb7d1f8e411913ed5af3c33269abd9/Speaking-In-Color-6.png" data-mid="147521110" border="0" src="https://freight.cargo.site/w/1000/i/2048b1d3b9e0f95954a5deb4c6dfe241e2bb7d1f8e411913ed5af3c33269abd9/Speaking-In-Color-6.png" /> <img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/8f14328ed285c8febda8f2afcf650ee4536d6345541d6325015de6af0a9afeaf/Speaking-In-Color-7.png" data-mid="147521109" border="0" src="https://freight.cargo.site/w/1000/i/8f14328ed285c8febda8f2afcf650ee4536d6345541d6325015de6af0a9afeaf/Speaking-In-Color-7.png" /> <img width="2880" height="1624" width_o="2880" height_o="1624" data-src="https://freight.cargo.site/t/original/i/c5d1ba2e5413eeb72ae67531c0dda9d1a7486715b48c3d423caddd70b00c3190/Speaking-In-Color-8.png" data-mid="147521108" border="0" src="https://freight.cargo.site/w/1000/i/c5d1ba2e5413eeb72ae67531c0dda9d1a7486715b48c3d423caddd70b00c3190/Speaking-In-Color-8.png" /> <img width="2880" height="1622" width_o="2880" height_o="1622" data-src="https://freight.cargo.site/t/original/i/20f25db35bce66bde11afe9e2326cf2d6e60050d12d12d2038edcad8fe446b9d/Speaking-In-Color-9.png" data-mid="147521107" border="0" src="https://freight.cargo.site/w/1000/i/20f25db35bce66bde11afe9e2326cf2d6e60050d12d12d2038edcad8fe446b9d/Speaking-In-Color-9.png" /> <img width="2880" height="1628" width_o="2880" height_o="1628" data-src="https://freight.cargo.site/t/original/i/534c234cdbc36bbd34dd683e9efd948c87734643dde509f843f1021a2fb4fcc8/Speaking-In-Color-10.png" data-mid="147521106" border="0" src="https://freight.cargo.site/w/1000/i/534c234cdbc36bbd34dd683e9efd948c87734643dde509f843f1021a2fb4fcc8/Speaking-In-Color-10.png" /> <img width="2880" height="1624" width_o="2880" height_o="1624" data-src="https://freight.cargo.site/t/original/i/8f259087c1d10f93f9b2e1a94a10e47204ec55f09c55cbe44f722f8d5c69c56e/Speaking-In-Color-11.png" data-mid="147521105" border="0" src="https://freight.cargo.site/w/1000/i/8f259087c1d10f93f9b2e1a94a10e47204ec55f09c55cbe44f722f8d5c69c56e/Speaking-In-Color-11.png" /> <img width="2880" height="1630" width_o="2880" height_o="1630" data-src="https://freight.cargo.site/t/original/i/b318377922e05d794009af1a750a0e6d9ca9ef2a023c2f02a2a275c7c8fd1981/Speaking-In-Color-12.png" data-mid="147521104" border="0" src="https://freight.cargo.site/w/1000/i/b318377922e05d794009af1a750a0e6d9ca9ef2a023c2f02a2a275c7c8fd1981/Speaking-In-Color-12.png" /> https://brettknutson.com/Texaco Mon, 12 Jul 2021 18:53:57 +0000 Brett Knutson CD|CW https://brettknutson.com/Texaco Texaco with Techron gives you unbeatable mileage, for whatever fills your tank. And after a year of putting things in park due to Covid-19, a little refueling is in order. So, fill up on times with friends. Fill up on things that inspire you. Fill up on what fuels you. Because full tanks go further.&nbsp; <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/b84943e3891255496f09b69cbb0a6966523fd0bb8cfd5c3f35eb3e37e24be131/TexacoDigital.gif" data-mid="113666020" border="0" src="https://freight.cargo.site/w/600/i/b84943e3891255496f09b69cbb0a6966523fd0bb8cfd5c3f35eb3e37e24be131/TexacoDigital.gif" /> <img width="2002" height="1125" width_o="2002" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2118e099fb4ba420601ec876ded8c43bada90eee6f510a11017c9c1f6d00564a/Texaco-OOH.png" data-mid="113666019" border="0" src="https://freight.cargo.site/w/1000/i/2118e099fb4ba420601ec876ded8c43bada90eee6f510a11017c9c1f6d00564a/Texaco-OOH.png" /> https://brettknutson.com/Best-Buy-Take-Stock Sun, 10 Jul 2022 15:51:46 +0000 Brett Knutson CD|CW https://brettknutson.com/Best-Buy-Take-Stock This work for Best Buy was shortlisted at the One Show for a Fusion Pencil. I was lucky as a Creative Director, and later as a GCD, to fill in here and there. But the real credit goes to these folks below: Executive Creative Director: EJ McNulty Group Creative Director: Brett Knutson Creative Director: Dan Bensman Sr. Art Director: Brandon Pershern Sr. Copywriter: Maggie Williams <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/b99639b602ba8e11d75c81175397dc29d8f4580f8c2e806cc71347f61cfd8a03/FINAL_TS_CSBoard_Cannes-1.jpg" data-mid="147596510" border="0" src="https://freight.cargo.site/w/1000/i/b99639b602ba8e11d75c81175397dc29d8f4580f8c2e806cc71347f61cfd8a03/FINAL_TS_CSBoard_Cannes-1.jpg" /> <img width="2194" height="1638" width_o="2194" height_o="1638" data-src="https://freight.cargo.site/t/original/i/ce269fad90992382fd7439ea59f50d7459dd662199bdcba330451f504f5fedc4/Screen-Shot-2022-07-10-at-11.41.22-AM.png" data-mid="147596539" border="0" src="https://freight.cargo.site/w/1000/i/ce269fad90992382fd7439ea59f50d7459dd662199bdcba330451f504f5fedc4/Screen-Shot-2022-07-10-at-11.41.22-AM.png" /> <img width="2466" height="1640" width_o="2466" height_o="1640" data-src="https://freight.cargo.site/t/original/i/4c7e33edc63ceeb550ceb7063b549800b4288b4a2714d220708a4d6b18beed43/Screen-Shot-2022-07-10-at-11.41.36-AM.png" data-mid="147596538" border="0" src="https://freight.cargo.site/w/1000/i/4c7e33edc63ceeb550ceb7063b549800b4288b4a2714d220708a4d6b18beed43/Screen-Shot-2022-07-10-at-11.41.36-AM.png" /> <img width="2190" height="1640" width_o="2190" height_o="1640" data-src="https://freight.cargo.site/t/original/i/f1f76bbf5bd1cd4bdc010533e0c74cd24d1f1906157f9d9b797312692efa9c22/Screen-Shot-2022-07-10-at-11.40.45-AM.png" data-mid="147596541" border="0" src="https://freight.cargo.site/w/1000/i/f1f76bbf5bd1cd4bdc010533e0c74cd24d1f1906157f9d9b797312692efa9c22/Screen-Shot-2022-07-10-at-11.40.45-AM.png" /> <img width="2462" height="1638" width_o="2462" height_o="1638" data-src="https://freight.cargo.site/t/original/i/1b8dbfe738914be590a3f5a5097c0a4b06606f9e3118072e85c6224c8fad6193/Screen-Shot-2022-07-10-at-11.41.06-AM.png" data-mid="147596540" border="0" src="https://freight.cargo.site/w/1000/i/1b8dbfe738914be590a3f5a5097c0a4b06606f9e3118072e85c6224c8fad6193/Screen-Shot-2022-07-10-at-11.41.06-AM.png" /> https://brettknutson.com/Minnesota-Public-Radio Wed, 01 Nov 2017 16:36:26 +0000 Brett Knutson CD|CW https://brettknutson.com/Minnesota-Public-Radio <img width="6590" height="3648" width_o="6590" height_o="3648" data-src="https://freight.cargo.site/t/original/i/601b2eb211bbc27b1a455ad096ccb104151f870da2e3a108aa5a5d32971ae6f2/mpr_mural_4.jpg" data-mid="35644529" border="0" src="https://freight.cargo.site/w/1000/i/601b2eb211bbc27b1a455ad096ccb104151f870da2e3a108aa5a5d32971ae6f2/mpr_mural_4.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0c00c455064767f483f92f319ae5748ad57962ac1aa07f33577f963a6d6ee4ee/Outdoor-Advertising-PSD-MockUps-1.jpg" data-mid="35644532" border="0" src="https://freight.cargo.site/w/1000/i/0c00c455064767f483f92f319ae5748ad57962ac1aa07f33577f963a6d6ee4ee/Outdoor-Advertising-PSD-MockUps-1.jpg" /> <img width="759" height="765" width_o="759" height_o="765" data-src="https://freight.cargo.site/t/original/i/7d48b281d2496b898855b42a2ae83bc2750715f4c6061fbc94a4ec2110ac4e0a/Pin-Button-Badge-Mock-Up_4.jpg" data-mid="35644534" border="0" src="https://freight.cargo.site/w/759/i/7d48b281d2496b898855b42a2ae83bc2750715f4c6061fbc94a4ec2110ac4e0a/Pin-Button-Badge-Mock-Up_4.jpg" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/2d08770275581878923af784c1abc6deb0eddafb6f2b2feefeb63d407d3c849b/mpr_wild_posting_issues_website.jpg" data-mid="35644530" border="0" src="https://freight.cargo.site/w/1000/i/2d08770275581878923af784c1abc6deb0eddafb6f2b2feefeb63d407d3c849b/mpr_wild_posting_issues_website.jpg" /> <img width="2644" height="3965" width_o="2644" height_o="3965" data-src="https://freight.cargo.site/t/original/i/b8add5537d101ff7ac8af790c3298db4806e9b1a725b5e414eaffa331e40504a/52_urban_poster_mockup.jpg" data-mid="35644526" border="0" src="https://freight.cargo.site/w/1000/i/b8add5537d101ff7ac8af790c3298db4806e9b1a725b5e414eaffa331e40504a/52_urban_poster_mockup.jpg" /> <img width="4798" height="2300" width_o="4798" height_o="2300" data-src="https://freight.cargo.site/t/original/i/20919c38a7dbbf357966b1112d1ab8e738f3114ac34254857d1169d4c9fc8c3e/MAGAZINE-PSD-MOCKUP_5.jpg" data-mid="35644528" border="0" src="https://freight.cargo.site/w/1000/i/20919c38a7dbbf357966b1112d1ab8e738f3114ac34254857d1169d4c9fc8c3e/MAGAZINE-PSD-MOCKUP_5.jpg" /> <img width="4000" height="2800" width_o="4000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/c49fd8b89ff59ab73bc258cc0c107388b580d6a971342736f3009508b480abb3/Bus-Stop-Billboard-MockUp_portfolio.jpg" data-mid="35644527" border="0" src="https://freight.cargo.site/w/1000/i/c49fd8b89ff59ab73bc258cc0c107388b580d6a971342736f3009508b480abb3/Bus-Stop-Billboard-MockUp_portfolio.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/61a83b8c24c6f1670f55fcf9393ca9d83f94beaccc52fd97d4937326481a07e8/-BreakingNews.jpg" data-mid="35644525" border="0" src="https://freight.cargo.site/w/1000/i/61a83b8c24c6f1670f55fcf9393ca9d83f94beaccc52fd97d4937326481a07e8/-BreakingNews.jpg" /> <img width="4448" height="2500" width_o="4448" height_o="2500" data-src="https://freight.cargo.site/t/original/i/c4f0ff6fb3bc81b96b7235cb5f127600c883d57d7e605fb590fa4a582ad729ce/Scene-4_direction_5.jpg" data-mid="35644536" border="0" src="https://freight.cargo.site/w/1000/i/c4f0ff6fb3bc81b96b7235cb5f127600c883d57d7e605fb590fa4a582ad729ce/Scene-4_direction_5.jpg" /> https://brettknutson.com/Nickelodeon-Universe Sat, 03 Dec 2011 16:20:01 +0000 Brett Knutson CD|CW https://brettknutson.com/Nickelodeon-Universe We were asked to create one TV spot to feature the Nickelodeon Universe theme park at the Mall of America. We ended up with an award winning 360 campaign. The client decided to launch it with a regional Super Bowl ad. <img width="604" height="691" width_o="604" height_o="691" data-src="https://freight.cargo.site/t/original/i/3d387a8a4fea6785608552f5212dfe1ba1f66478be8a91570260ded70d2f3052/Picture 4_o.png" data-mid="35637720" border="0" src="https://freight.cargo.site/w/604/i/3d387a8a4fea6785608552f5212dfe1ba1f66478be8a91570260ded70d2f3052/Picture 4_o.png" /><img width="738" height="661" width_o="738" height_o="661" data-src="https://freight.cargo.site/t/original/i/443ba4b8fd9864395a4e03eacc8d0de01418d636457f4e7e68312a3f0397a8c9/Picture 8_o.png" data-mid="35637721" border="0" src="https://freight.cargo.site/w/738/i/443ba4b8fd9864395a4e03eacc8d0de01418d636457f4e7e68312a3f0397a8c9/Picture 8_o.png" /> https://brettknutson.com/YMCA Sat, 03 Dec 2011 16:25:16 +0000 Brett Knutson CD|CW https://brettknutson.com/YMCA The following won a Radio Mercury award for best campaign. Also, yes, we actually put pants on billboards.&nbsp; <img width="940" height="1207" width_o="940" height_o="1207" data-src="https://freight.cargo.site/t/original/i/b14c76fd8857d1d2fcec5b96a0bd3252dd470162be40397b5d49e834945c7ff5/YMCA Fatpants outdoor big_o.jpg" data-mid="35637714" border="0" src="https://freight.cargo.site/w/940/i/b14c76fd8857d1d2fcec5b96a0bd3252dd470162be40397b5d49e834945c7ff5/YMCA Fatpants outdoor big_o.jpg" /> <img width="1070" height="778" width_o="1070" height_o="778" data-src="https://freight.cargo.site/t/original/i/3279b7901aa39f8f246081bae0e6ef89bd242e9797cbaa9b3f697dbf36959ffa/Picture 1_o.png" data-mid="35637715" border="0" src="https://freight.cargo.site/w/1000/i/3279b7901aa39f8f246081bae0e6ef89bd242e9797cbaa9b3f697dbf36959ffa/Picture 1_o.png" /> And, just for fun, here’s an unrelated one-off "Halloween" spot. https://brettknutson.com/Best-Buy Wed, 01 Nov 2017 16:35:55 +0000 Brett Knutson CD|CW https://brettknutson.com/Best-Buy This ADDY winning campaign was a really cool B2B project. The goal: to encourage businesses to advertise on bestbuy.com by bringing the target audience to life. The Campaign Trailer: Used at an internal launch event to change how Best Buy stakeholders view their own customers. "Passion Lives Here" Short Films: These vignettes, playable on the Best Buy Media Network website, reveal what truly drives customers. B2B Sizzle Reel: It wouldn't be a proper B2B campaign without the hardworking sales pitch. This is it. The "Passion Lives Here" Website This campaign comes to life on the Best Buy Media Network website. This is where the magic happens. <img width="940" height="1400" width_o="940" height_o="1400" data-src="https://freight.cargo.site/t/original/i/8e452335a2f742112c494e8b8a997ab4697d19206a5213831abd1e64532d79e3/Website.jpg" data-mid="35637722" border="0" src="https://freight.cargo.site/w/940/i/8e452335a2f742112c494e8b8a997ab4697d19206a5213831abd1e64532d79e3/Website.jpg" /> https://brettknutson.com/Prairie-Vodka Tue, 06 Nov 2012 17:21:20 +0000 Brett Knutson CD|CW https://brettknutson.com/Prairie-Vodka I'm a scotch guy, but I've tasted my fair share of vodka. Prairie is some of the best. That's because it's made with respect from seed to glass. <img width="905" height="572" width_o="905" height_o="572" data-src="https://freight.cargo.site/t/original/i/461e36ea0076525866dbfd7eea419ea17a7b9c45af2ddbf1d5b27fc15e9c2d0f/Cargo Prairie Print_o.jpg" data-mid="35637711" border="0" src="https://freight.cargo.site/w/905/i/461e36ea0076525866dbfd7eea419ea17a7b9c45af2ddbf1d5b27fc15e9c2d0f/Cargo Prairie Print_o.jpg" /> <img width="905" height="572" width_o="905" height_o="572" data-src="https://freight.cargo.site/t/original/i/d62b94d81c3df241a09e8cb42d2e40f4e622132ae5fce1a0809a3ddad45fab8c/Cargo Prairie Billboards_o.jpg" data-mid="35637712" border="0" src="https://freight.cargo.site/w/905/i/d62b94d81c3df241a09e8cb42d2e40f4e622132ae5fce1a0809a3ddad45fab8c/Cargo Prairie Billboards_o.jpg" /> <img width="905" height="532" width_o="905" height_o="532" data-src="https://freight.cargo.site/t/original/i/c8f6480fae9d18c90246ce3eee51ca84f69ec161028ffa98040b20da9b0522c8/Cargo Prairie Web_o.jpg" data-mid="35637713" border="0" src="https://freight.cargo.site/w/905/i/c8f6480fae9d18c90246ce3eee51ca84f69ec161028ffa98040b20da9b0522c8/Cargo Prairie Web_o.jpg" /> https://brettknutson.com/The-North-Face Wed, 07 Oct 2015 23:20:15 +0000 Brett Knutson CD|CW https://brettknutson.com/The-North-Face The North Face asked us to create a back-to-school retail campaign that featured backpacks. We created #GIVEPACK. Every backpack purchased helped send underserved youth on wilderness expeditions. TNF athletes helped spread the word. We shared their videos via email. <img width="905" height="741" width_o="905" height_o="741" data-src="https://freight.cargo.site/t/original/i/676713ffc8e1e6c7f6dc8e0ba37359e2f27908980c9cee22ad13c86684f8226b/knut_book4.jpg" data-mid="35637719" border="0" src="https://freight.cargo.site/w/905/i/676713ffc8e1e6c7f6dc8e0ba37359e2f27908980c9cee22ad13c86684f8226b/knut_book4.jpg" /> We gave #GIVEPACK pins to anyone who bought a backpack. <img width="905" height="469" width_o="905" height_o="469" data-src="https://freight.cargo.site/t/original/i/9dac917fb02913a1d2cead4bfc8079141c92921e03af3a457eed441ba499d395/knut_book3.jpg" data-mid="35637716" border="0" src="https://freight.cargo.site/w/905/i/9dac917fb02913a1d2cead4bfc8079141c92921e03af3a457eed441ba499d395/knut_book3.jpg" /> <img width="905" height="469" width_o="905" height_o="469" data-src="https://freight.cargo.site/t/original/i/e4087ca4005b3b1917340baa2220868ae4ee561e16a9de2e677128a1094caffc/knut_book2.jpg" data-mid="35637717" border="0" src="https://freight.cargo.site/w/905/i/e4087ca4005b3b1917340baa2220868ae4ee561e16a9de2e677128a1094caffc/knut_book2.jpg" /> The paparazzi even caught Miley Cyrus sporting the #GIVEPACK pin. <img width="905" height="777" width_o="905" height_o="777" data-src="https://freight.cargo.site/t/original/i/8d5ba9199980f46618b77d4d6b9ce1325225996cf62d0ec7375c074cfcf7d496/knut_book1.jpg" data-mid="35637718" border="0" src="https://freight.cargo.site/w/905/i/8d5ba9199980f46618b77d4d6b9ce1325225996cf62d0ec7375c074cfcf7d496/knut_book1.jpg" />